Gentle Meal

GENTLE MEAL

GENTLE MEAL is a conceptual branding and packaging project for a soft, nourishing ready-to-eat meal designed to support everyday vitality through every active season of life.

The product combines mung bean, a next-generation plant protein, with upcycled broken rice, transforming two familiar ingredients into a gentle and balanced meal. Its soft texture is designed for easy eating, while the ingredient composition reflects a more thoughtful approach to nutrition and food resources.

The visual concept begins with the word “GENTLE.” By connecting gentle with gentleman, the two key ingredients are personified as Mr. Mung and Mr. B-RICE. Rather than creating expressive cartoon characters, their identities are kept simple and distinctive through classic gentleman details such as hats, moustaches, and a monocle.

This character system gives the packaging a playful personality while maintaining a refined and understated tone. Mr. Mung represents mung bean protein, while Mr. B-RICE represents upcycled broken rice, allowing the key ingredients to become part of the brand’s visual storytelling.

The packaging combines transparent containers, a restrained green-and-neutral palette, oversized typography, and character-driven graphics to create a balance between clarity, warmth, and wit.

Through gentle nutrition, upcycled ingredients, and a distinctive gentleman-inspired character system, GENTLE MEAL presents a more playful and memorable interpretation of everyday nourishment.

Care in Every Spoon.