Otriea branding by Hugmun Studio

Otriea reached out to us in such an open and trusting way, and that first gesture still brings back many warm memories. From the very beginning, the collaboration felt more like a dialogue than a brief — a shared exploration of what their brand could become.

Otriea is a skincare company rooted in nature. Their formulas are crafted from wild-harvested or organic ingredients, with a deep focus on oils and botanicals. This connection to the earth naturally shaped our design approach: a palette of muted, earthy tones that carry the quiet strength of nature.

Ritual is at the heart of their philosophy. To honor this, we created a set of symbols — almost like clay sculptures — that were then reimagined in the digital space. Typography also plays an essential role: a thoughtful mix of fonts that convey both strength and elegance, echoing the ethereal power of the ingredients themselves.

The visual world of Otriea is calm and understated, but never flat. There is depth, there is resonance, and there is a quiet force that mirrors the essence of their products — and of Otriea itself.

Project by:

HUGMUN Design team: Maria Mileńko, Tomasz Pawluk, Gabrielle Adam

Photography: Maciej Miloch

Animation: Marek Degórski

Print: Marceli