Poco Vino

Creative Direction, Structural Design and Graphic Design by Soft Machine®

ABOUT
Poco Vino started with a simple question: what if wine was made for the way people actually drink it now? Australian Vintage came to us with an appetite to do something different in a category that rarely changes. We saw an opening for a fun-size wine with a lot of personality, built for a drinker who wants great wine without the stuffiness.

SOLUTION
We built Poco Vino from scratch: the big idea, the name, the glass and the identity. Using our SuperFuture® approach, we designed for where drinking is heading rather than where the category has been. Small in size, loud in character: a brand new product designed to be picked up, shared and remembered.

RESULT
Poco Vino has taken the market by storm. It sold two million units in its first year across twelve countries and created a brand new wine category. It’s proof that a big idea can change how a whole category thinks.