ROCCO

ROCCO. Skincare that makes you feel good

ROCCO is a mood-boosting skincare brand taking a neurocosmetic approach, combining clinically supported skincare ingredients with sensory-focused formulation to make everyday routines feel more enjoyable.

Founded by broadcaster, creative and entrepreneur Laura Jackson, ROCCO was born from her frustration with increasingly complicated skincare routines and products that promised everything but failed to make her feel good. The ambition was simple: create effective skincare that also brings a little more joy to the everyday.

At the heart of the brand is FaceFeels™, a proprietary fragrance developed using Aroma Wellness technology, alongside plant-based ingredients and clinically supported actives.

Bottling the feeling

Laura wanted ROCCO to embrace the messy, imperfect and emotional side of life, a brand that helps you feel good in your own skin rather than chase perfection.

The initial inspiration came from a trip to Italy, where Laura was struck by the carefree, unselfconscious way of life: long coffees, playing cards on the beach, sunshine and simply enjoying the moment. We wanted to bottle that feeling, bringing together a Mediterranean feel with a distinctly London attitude.

The result is a visual world that feels joyful, playful and confident, while deliberately stepping outside the conventions of traditional skincare.

From brand to shelf

Working closely with Laura and Rhi at BPD, we developed the brand identity, packaging system, components, print finishes and tactile details, extending the experience across D2C packaging, web design, retail POS and launch campaigns. Every touchpoint was designed to make ROCCO feel as good as the products themselves.

ROCCO launched into at Boots, this summer with 7 product SKUs bringing the brand’s distinctive approach to a new generation of skincare consumers.

Launch range

Soft Reset Foaming CleanserTriple Up Hydrating 3-in-1 Toner & PrimerSunshine Dew Glow EssenceTLC Melt Hydrating Balm CleanserCloud Bounce Hydrating MoisturiserHappy Eyes Collagen Eye PatchesGlow Reset Hydrogel Face Mask

“Working with Matt and the team at Almighty was such a collaborative and genuinely enjoyable process. I especially loved how far outside the world of skincare we looked for inspiration, pulling from the zeitgeist, culture and unexpected references, then translating those ideas into packaging that felt playful, tactile and distinctive on shelf. From exploring advanced printing techniques to thinking through refillability and the physical experience of the product, the process went far beyond simply creating something beautiful. It felt like a true creative partnership, and I loved what we were able to make together.”

— Laura Jackson, Founder of ROCCO

Curator’s Insight

The striped collar does most of the system’s work. Sitting at the shoulder where cap meets body, it repeats across bottles, jar and cartons, so a range of mixed colourways reads as one family without leaning on a single hero colour. Each product pairs a body tone with a contrasting cap, which keeps SKUs distinct at a glance while the tall condensed wordmark stays constant. The smiley set into each cap top is a quiet detail that pays off when units are stacked or piled, as the lifestyle shots show. Even jumbled in a basket, the range stays legible. When a range has to survive messy real-world display, give it one strong connective element and let colour carry the variation.