SHAYA

At GRAFYCO, we updated the image of Shaya, a wine from Rueda whose previous design had stopped connecting with new audiences.

The redesign aims to attract younger consumers while keeping the iconic Iberian fawn as the main element. This new version gives the brand more presence and a clearer message. The label combines a marked bas-relief texture inspired by forest branches with holographic details that bring a subtle premium touch, all printed on Fasson cotton paper.

The result is a more modern, fresh, and distinctive design that reinforces both the character and the quality of the wine.