UNDER DESK

UNDER DESK — gum packaging concept inspired by a familiar school habit: sticking gum under a desk. Admit it — you’ve done this at least once! The packaging mimics the surface of a desk, and when flipped over, the idea is reinforced: the reverse side of the sticker continues the same texture. The hand-crafted typography evokes the casual, messy look of notes made with correction fluid and pen, while the shape of the logo recalls a clumped wad of gum.