VITAKI

VITAKI
Senior dog food line

Senior dog food is a specialized type of nutrition that takes into account the changes that occur in a pet’s body as they age.

The concept is based on the Eastern philosophy of Wabi-Sabi, which inspires a healthy attitude toward aging, evoking something natural and authentic without striving for steroid-driven, unhealthy activity.

The identity is developed on the principles of Wabi-Sabi — in simplicity and natural imperfections, the brand’s aesthetics are born. A natural color palette and handcrafted approach create integrity, setting the product apart from industrial solutions. This way, we emphasize the brand’s values and strengthen the audience’s trust.