Joost Identities. 360 degrees brand- and packaging designer for unique brands that deserve their own personalities and want to be noticed. Joost feels at home in the world of food, non food, cosmetics, fashion and lifestyle.
“My goal is to make the right connection between empathy and effectiveness, between the abstract and concrete world through brand design. We live in a complex and fluid world which is constantly changing. For that precise reason, we need to stay close to ourselves, trying to retain our unique, original and strong personalities. The same is applicable to your brand.
Just like you, a brand must have human qualities. Inspirational and meaningful. Only then will it touch someone’s heart. Generating, interacting, connecting and becoming part of people's lives. Being meaningful is more relevant than what you do. There is nothing spiritual about this, it is the harsh truth. Today's consumers co-create their own existence based on conviction, ideals and the honest story. It is up to you whether you participate or not.
“Disclose your personality and show who you are and what you have to say. Radiate your inner feelings, tell your story and people will choose you. This applies as much to people as it applies to brands, packaging and identities. This is what makes something unique, this is what creates empathy. Breathe, live and grow in every sense! Do you want to be someone? Or are you someone? Look ahead! Be relevant and refresh! Creativity with Personality.”more..