Azita’s Almost-All-American Hot Sauce

Derrick Lin

Global





Thanks to our reader, Fred Atkinson for sending in the images.
HOT = FIRE = AZITA’s HOT SAUCE
Thats how designer Michael Freimuth came out with this packaging design.

“The packaging designs for Azita form a system of abstracted flames from their silhouettes; the designs for each is language literally pulled from conversations with Azita and are indicative of the talkative, expressive nature of the chef and her recipe.”

Packaging design by : Michael Freimuth