Farm (www.farmrio.com.br) is a clothing brand with more than 20 stores in Brazil. Every year they design a different package for the Panetone they give to their partners. (Panetone is a tall bread studded with candied fruits and nuts and enjoyed for its light, fluffy texture)
They commissioned me to design this year’s Panetone. They gave me freedom to do what I wanted but I could only use 1 color. They also wanted the package to have something special, with a DIY feel, which relates a lot with the brand. So I came up with the idea of using the bottom of the package as gift tags that you cut and use
it as you wish.
Designed by Flavia Oliveira, Brazil.