Urbanears is a brand new headphone brand out of Stockholm Sweden. Packaging has been of great importance to us in order to emphasise us a new thinking brand in the world of electronics. We launch with two models, both available in 14 colors and the packaging follows the same colors. The packaging concept aims to be an enhanced experience and much effort has been put into the folding. Also important has been minimizing size and sticking to one material and still holding the product in place. The final product is all paper and width x height measures a mere 15 by 15 cm. We’re real happy with it.