Arrigoni Valtaleggio

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Derrick Lin


Designed by CB’a Design Solutions, France.

Arrigoni Valtaleggio, historic producer of Italian cheese, wished to increase its awareness and to enhance the high quality of its products. CB’a Milan redefined the brand’s positioning, and implemented a new image both on and off packaging.

CB’a Milan and Arrigoni Valtaleggio worked together on the resurfacing of the brand’s values: Independance, Respect and Passion.
The new logotype, associated to the tagline “Simply passion”, is supported by a pure and efficient graphic style, which highlights the history and tradition of the Lombardy region, through a collection of black & white pictures.
CB’a Milan implemented the new brand look & feel on several materials: packaging design, corporate identity, website and company profile.