Coffee Nova (Student Work)

Derrick Lin


Nova – 100% natural instant coffee. It has 3 SKU: Coffee with the promoted maintenance of caffeine (200% caffeine), coffee classic(100% caffeine), coffee with sedative herbage(0% caffeine). Тhis coffee is intended to satisfy the following consumer needs: raising of energy, energy maintenance , receipt of calming effect without changing favorite drink. Packing purpose – to get up on a shelf against a category.

says Pitertsev Mikhail, for his academic project at the British Higher School of Arts and Design in Moscow.