Wonder Daily (Student Work)

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Designed by Aaron Ricchio, a recent graduate of Pratt Institute’s “Communication Design: Graphic Design” program.

The goal was to think of an authentic brand and discover what product or service it was lacking. Wonder Bread has been a staple of Americana throughout the recent decades. They have prided themselves on providing consumers with bread infused with seven essential vitamins and minerals. Taking this idea of personal health into account, the concept of drawing the vitamins out of the bread and into their own form leaves the consumer feeling more optimistic about the product. Wonder Daily starts with the base elements of both the brand and nutrition, while communicating the spirit of an iconic identity.