Caipiroska Smirnoff

Derrick Lin


Designed by Art Contrast, a merchandising and packaging design agency located in São Paulo City, Brazil.

The line of Caipiroska Smirnoff ®, developed exclusively in Brazil, is now even more premium. Created by Art Contrast, a Brazilian design agency, the packaging received new labels and graphics making the product more prominent, referring to the tradition and the sophistication inherent in the brand.

The new labels of the lemon, passion fruit and berries flavors are aligned with the overall strategy to strengthen the Smirnoff ® brand’s heritage dating from the nineteenth century, a time when vodka was sipped by the Russian monarchy.

The images illustrating the fruits of each flavor gave way to symbols of royalty, such as crowns and crests, and also the image of the eagle, symbol of the brand. The name of the drink and its flavor are now more highlighted. “The idea was to get the most premium packages and, at the same time, more integrated with the entire line of Smirnoff,” says Murilo Sallum, director of attendance of Art Constrast.

The line of Citrus and Red Fruit flavored vodkas and the traditional version also received a new look. The royalty details of the illustrations also appear, and embossed designs on glass elevate the sophistication tone of the products.