Gahaña (Student Work)

Designed by Christopher Vicente, currently studying graphic design at the Art Institute of California: Orange County.

Gahaña is a line of Indian spice mixtures (masala) created for a branding and packaging project. This lines of spices consist of three mixed flavors: mango/ginger, pomegranate/almond and garlic/onion. In this project I tried to focus on designing something that’s normally very traditional looking and giving it a more contemporary feel. Flavor identification was also very important when it came to the branding of this product. The colors as well as the flavor symbols were the two main things that I used to set the three flavors apart while making sure that there’s continuity within the line of products.