Paul Sapin

Designed by Neumeister, Sweden.

When Paul Sapin launched their series of wine, white, red and rosé, in PET-bottles the awaited success did not occur – although reviews were good. What was the problem? Neumeister was approached to take a look at the packaging design.

“Easy to go”, is the main idea. Classic design with a modern approach. Old meets new, in the same way as the product; traditional French wine, produced in a traditional way, but with a whole new packaging concept. And the twisted label as an eye cather.