Alberta Premium 30 Year Old

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Designed by Strano and Pettigrew Design Associates, Canada.

The carton packaging, printed on a silver foil substrate, features embossed branding, debossed wheat sheaf with black foil overlay and a dramatic, black ink, wheat field landscape image which allows the silver substrate to show through. The orange band at the top of the carton is carried through to the interior of the carton.

The iconic bottle shape was retained—the label features silver foil and black foil overlays, a neck wrap was added as was a strip stamp with some of the key attributes.