Creative Agency: Strano and Pettigrew Design Associates
Project Type: Produced
Client: Stockyards Small Batch Distilling Co.
Location: Toronto, Canada
Packaging Contents: Organic Gin and Vodka
Packaging Substrate / Materials: Glass
Printing Process: Overall opaque white matte coating with screen printed decoration
Stockyards Small Batch Distilling Company represents the future of handcrafted, small batch spirits. Their approach is grain to glass production with a “no-compromise” focus on organic, local, single estate ingredients.
Although their ingredients are the main story, the Stockyards package design plays a crucial role in ensuring a distinct and highly visible shelf presence. We wanted to explore a direction that would clearly stand out in a cluttered, highly competitive, sea of clear glass. We chose a white, matte overall coating for the bottle and a fairly minimalist approach to the bottle decoration. The brandmark is a testament to the ingredients with a space for the distiller to mark each bottle with its unique batch number. Craft spirits the way they were meant to be.
Strano and Pettigrew Design Associates is very pleased to have been asked to take on this project and we very much look forward to watching this brand launch and grow.
The unique characteristics of this packaging design would have to be its opaque white matte coating. This enables the bottle to stand out on shelf in distinct contrast to the clear glass bottles that are most prevalent and competing for visibility on crowded retail shelves.