The Wheatless Gourmet

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Derrick Lin


Design Agency: Strano and Pettigrew Design Associates
Project Type: Produced, Commercial Work
Client: VP Brokerage
Location: Toronto, Canada
Packaging Contents: Hors d’oeuvres

The Wheatless Gourmet is a line of gluten-free hors d’oeuvres recently launched by VP Brokerage. With the trend in gluten-free meals well on the upswing, VP Brokerage is offering this unique line of zero-gluten hors d’oeuvres perfect for entertaining.

S+PDA developed the naming, identity and an overall design system as well as the packaging for the entire line. A light, uncomplicated aesthetic with a delicate approach to typography is paired with simple, white backdrop food photography. Bon appétit!