Dragon NaturallySpeaking (Repackaged)

Derrick Lin


Designed by Murray Brand Communications, United States.

Murray Brand Communications redesigned the retail packaging system for Nuance Communications. Dragon Naturally Speaking voice recognition software to create a stronger cross-platform tie-in with the brand’s smart phone apps. The new design stages the flame logo so that it serves as an iconic symbol of the brand and creates a consistent image wherever consumers may encounter Dragon products. A color palette ranging from formal to more approachable is employed to differentiate the professional series from Dragon’s home applications.