Designed by Murray Brand Communications, United States.
Murray Brand Communications redesigned the retail packaging system for Nuance Communications. Dragon Naturally Speaking voice recognition software to create a stronger cross-platform tie-in with the brand’s smart phone apps. The new design stages the flame logo so that it serves as an iconic symbol of the brand and creates a consistent image wherever consumers may encounter Dragon products. A color palette ranging from formal to more approachable is employed to differentiate the professional series from Dragon’s home applications.