We were supposed to make a packaging for “Møllerens” new line of (fictional) muesli, called “REN” (pure, clean in Norwegian). The target group were females 25+ living in the city. They care about being healty and keeping the earth clean. They are also focused on their career.
We chose a form that stood out among the other müsli-products, with a clear and clean design that fitts well into the grocery-sector. The package is an eco-friendly bottle that can be deposited and recycled. The screw cap makes it safe to carry it with you, compared to the ragular paper bags.
This is a dummy made out of cardboard and thin glossy paper.