soundBooth (Student Work)

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Derrick Lin


Designed by Ryan Chung, Canada.

The brief: To create an identity for a high-end Hi-Fi stereo equipment boutique with a severe, minimalist look. Design a logo and packaging for the in-house brand.

The solution: The icon within the word mark references the symbol for decibels, the measure of sound volume. High-end equipment maintains sound quality even at the highest volume. The packaging solutions showcase the products enclosed while reflecting the store’s minimalist identity.