Vinataba Select

Derrick Lin


Designed by Vuong Nguyen, Vietnam.

Vinataba is the biggest cigarette manufacturer in Vietnam. In the middle of 2010, they decided to develop a new top-class product line to compete with famous foreign cigarette brands. The briefing was given to our agency in September that year, our team worked together during two first months to create tons of package design solutions. After five rounds of presentation and three rounds focus group, this is the winner. Fortunately, it’s still kept (mostly) the original look since the concept phrase. Its metallic paper up the design to the next level. The design must match these criteria: masculine and bold to demonstrate the strong but smooth taste of cigarette, and last but not least: unique.

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