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Harry Hill Goes Nuts for BrandOpus Fairtrade Peanut Butter Design

Harry Hill has revealed that the latest in his Harry’s Nuts! range of Fairtrade nutty products will be Crunchy Peanut Butter. Harry was closely involved with the packaging design, created by strategic design agency BrandOpus, who previously redesigned the Harry’s Nuts! snack nut range last year.

Harry’s Nuts! is a brand developed by Harry and Liberation Foods, the world’s only farmer-owned Fairtrade nut company.   Harry, who makes no money from the range, came up with the Harry’s Nuts! concept to help smallholder peanut farmers in Malawi, Mozambique, Nicaragua, and other farming groups in Asia and Latin America, sell their crops in the UK and not for ‘peanuts’ at the roadside.

Avril Tooley, client services director at BrandOpus, says, “Working with Harry again was an exciting opportunity to drive sales for this great cause.  We’re proud to be associated with a brand that aims to help such a large number of farmers in such a constructive way. The packaging design aims to be, fun and playful, just like Harry and follow in the successful footsteps of the wider Harry’s Nuts! range we designed last year”

Liberation Managing Director Kate Gaskell said of the redesign, “We are delighted with the Harry’s Nuts! peanut butter design, showing a cartoon Harry jumping up and down on peanuts. BrandOpus quickly grasped our Fairtrade mission and product and are tuned in to Harry’s quirky humour.”

Harry’s Nuts! Fairtrade Crunchy Peanut Butter will be listed in 190 Sainsbury’s stores from June, RRP £1.69, and joins a portfolio of other Harry’s Nuts! Fairtrade products, including extra roasted salted peanuts and cashews which are already available at Sainsbury’s, Tesco, Waitrose, Ocado and other outlets.