Senhor Brigadeiro

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Derrick Lin


Designed by Daniel Machado at Donadon, Brazil.

Branding and packaging project for a “brigadeiros” gourmet product line. “Brigadeiro” is a typical Brazilian candy, made of chocolate, butter and condensed milk. Due to the name chosen by the brand owner, “Senhor Brigadeiro”, and the candy history, we wanted to develop a classic brand but at the same time with a touch of modernity.

All the competitors use the color brown, that is the candy color, to develop the packaging. So, we decided to explore more the black color, which reflects a touch of sophistication to the brand. The packaging is sober and elegant, like jewelry packaging. The project needed to be stylish, suit the requirements of the product and with an affordable cost.

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