Designed by Concrete, Canada.
Known as the guru dermatologist to the stars, Dr. Perricone and the Perricone MD products have enjoyed extensive media coverage on Oprah, PBS, Larry King and in Vanity Fair, Vogue and The New York Times. The range of products includes topical anti-inflammatory formulations to reverse and prevent damage to skin, as well as dietary supplements that are scientifically designed to promote healthy, youthful skin.
After an unsuccessful packaging redesign, that resulted in sagging sales and a loss of brand identity, Perricone MD turned to Concrete to revitalize the brand.
Concrete developed a comprehensive campaign that involved updating the visual identity, creating new packaging design, overhauling the website, and developing both brand and tactical advertising. The design approach was a modern interpretation of traditional apothecary – understated, elegant typography, scientific photography, and frosted amber glass. Another key component was reintegrating Dr. Perricone as the “face” of the brand.