Designed by Art & Design International, an English design consultancy based in Seoul, South Korea.

Swagger is the manner in which a man presents himself to the world. The design is inspired by a flask and the imagery that associates with it. Each of the four fragrances is paired with a personality and the collective concept is that a man must abide by an unspoken code of swag understood universally.

The packaging of Swagger is consciously designed to mimic the form of a flask and the wrapping is made of recycled material to lessen the impact to the environment.