Teas’Tea

Designed by Gooder Companies, United States. Creative Direction by Michael McDevitt and Graphic Design by Julia Neiva.

After 10 years of success within the retail marketplace, and much appreciated recognition from the design world, ITO EN engaged Gooder Companies to update the Teas’ Tea Unsweetened lineup we created back in the day. With lessons learned from shelf placement to overseas print production, we fine tuned and tweaked the new design to answer retail challenges without loosing the essence, freshness and power of the original.