Derrick Lin


Designed by Tractorbeam, United States.

Challenge: Develop a mens skin care line brand for a startup looking to penetrate a small, but rapidly growing market segment. Find ways to differentiate amongst a crowd of new competitors.

Execution: Tractorbeam developed a brand concept around the everyman who isn’t every man. Brand development included brand name, logo, photography, and merchandising mix. A spirited national print campaign supported packaging, web and apparel design.