Choc on Choc NPD

Admin

Global

Designed by BrandOpus, United Kingdom.

In the wake of National Chocolate Week, BrandOpus are proud to be involved with a roll out of very exciting Choc on Choc NPD. The two new products, Our Choc on Choc House and Choc on Choc Painting Kit, are designed to make enjoying delicious Choc on Choc a even more creative experience. With the same gifting appeal as the core range, Our Choc on Choc House and the Choc on Choc Painting Kit extend the brand appeal beyond adult fans to children too.

BrandOpus were briefed following the success of the award winning brand architecture they created for the core Choc on Choc range. The Choc on Choc Painting Kit includes everything that little ones need to get stuck into making their own chocolatey masterpieces. The box contains finest Belgian chocolate to melt, piping equipment, templates to guide, simple instructions to follow and even a branded apron to keep little people clean whilst they try their hand at chocolate painting. Our Choc on Choc House, inspired by Hansel and Gretel‘s gingerbread house, satisfies the chocolate lover and taps into the the inner child. The kit contains everything you need to have a go at plan-drawing, brickmaking, cement-mixing to build your own chocolate house.

Both kits include bespoke instruction sheets designed to be fun and engaging yet easy to understand. BrandOpus’ designs stay true to the core brand equities, whilst featuring new hand-drawn illustrations that bring the concepts to life. A great idea as an innovative Christmas present, or as a great birthday party activity all year round, both are available at John Lewis or directly from www.choconchoc.co.uk priced £15.

“The response to the kits and sales have been great with pre-orders for Christmas
flooding in. The products look great on shelf and the designs are right on-brand
and enticing to consumers”
Flo Broughton, Chief Chocolate Lady, Choc on Choc