Derrick Lin


Designed by Loop Branding, Australia. It won the Confoil Brand Design Award at the 2011 Australian Packaging Design Awards.

Be Natural has certainly succeeded in carving its own space against competitors in the cereal category. The imagery is impressive and captivating and steps away from the norm. The Be Natural story is cleverly told on the pack whilst also strongly communicating their environmental message. This is a perfect and beautiful extension of a brand in a smart, innovative, brave and truly brilliant approach.