L Condoms (Concept)

Designed by Joel Derksen, a graduate of OCAD University, with a Bachelor’s in Graphic Design. He is currently based out of Toronto, Canada.

I worked with the client to develop slimmer packages for a new shelf configuration.
Previous versions of the package used only one line of text to distinguish varieties.
Using rich, dye-inspired colours and African inspired patterns, each type of package is distinguished.

L. matches donations of their sustainably-sourced condoms. One package is donated directly to African villages for every package purchased. Using the fashion-inspired brand language, this key difference is brought to the front and centre of the design.
As you open the package, you tear away a strip of the pattern, implying the breaking of cycles, patterns, and oppression.

The text underneath reads, “This is going to be world changing sex.“