Designed by Gidea Group, Taiwan.

Pink Lady is a special “pink ribbon” limited edition product created by KMC Chain (who has the largest worldwide market share for bicycle chains) in 2010. It was meant to be a gift box where you give not only a good looking chain, but also to a great cause.

Due to the “pink ribbon” theme of this product, the idea was very simple, using the “product” to illustrate the “theme”, at the same time highlighting the “product” by presenting two elements in one simple and broad visual stroke.

Pink Lady is a red ribbon product that has won 3 major worldwide packaging competition:

2011 Pentawards GOLD award
2011 iF Packaging Award
2011 Red-Dot Communication Design Award.



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