Rainforest Coffee

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Designed by Segev Vitonsky Branding, Israel.

AVA café – a company that imports and distributes boutique coffee and tea to restaurants and cafés all over Israel. AVA café has approached our company for branding to assist in penetrating the market of grocery chains.

We believe that it is important to emphasize the locations from which the company’s coffee is imported and the exotic nature of the blends. Therefore, we selected the name Rainforest for the product line, and we chose the animals for the various blends.

The goal of this branding was to bring about an increase in the price of the company’s coffee, a goal that has, indeed, been achieved beyond all expectations. AVA provides coffee to about 2500 businesses, and the price has risen 15% since the branding.