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Designed by Murray Brand Communications, United States.

Seeking to update the packaging for its Baja Cafe brand, Reser’s Fine Foods hired Murray Brand Communications to create an evolutionary new look that retained elements of its existing packaging but improved the brand’s perceived quality and sub-brand awareness. To accomplish this, the packaging graphics were simplified to allow dramatic and appetizing product photography to play a more prominent role in the messaging hierarchy. A trustmark designed to highlight the quality ingredients and convenient preparation associated with each SKU was then staged with more overt color coding to differentiate sub-brand flavors as well as the Baja Cafe brand from competitive offerings in the retail set.