Southern Comfort Bold Black Cherry

Derrick Lin


Designed by Cue, United States.

Southern Comfort Bold Black Cherry teases the taste buds with a burst of black cherry and a smooth Southern Comfort finish. Bold Black Cherry attracts new consumers to the brand with a versatile new flavor that is great mixed with Coke Zero or on the rocks. It’s cherry like you’ve never had it.

The package design for Bold Black Cherry shares the same architecture as other flavors in the brand portfolio, but adds its own unique colors and iconography. The label and necker feature a dynamic swirl pattern that adds a sense of intrigue, while cherry and starburst icons communicate the product’s flavor promise.