Freixenet Limited Edition (Student Work)

Mara Rodríguez Design

Gijón, Asturias, España

Designed by Mara Rodríguez and Beatrice Menis, two students of the Master’s Degree in Packaging Design at ELISAVA school in Barcelona, Spain.

The aim of the project was to design a promotional packaging, in this case for the cava Freixenet.

We had to represent this brand in the Grammy Awards 2012. Our concept was to dress up the bottle as the star of the event, as if it was another artist of the show. We chose to use the origami technique to obtain an original and noticeable look. Through the colors gold and black we’ve represented the sophistication of Freixenet.