Cuinats Nuestros Arroces

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Derrick Lin


Designed by The Yes Brand, Spain.
Creative Director: Luis Batista
Art Director: Sandra Colomer

The project is based on two objectives, to reflect the high quality of product, price range with a medium – high, and the cottage industry development, keeping the older, original recipes.

For this, the project reflects a clear and clean design, with a very direct message recovering ancient scenes that recall the days when it was cooked without haste. The hierarchy of information is very worked for the consumer to assimilate in a short space of time.