This is a school project I’ve done during my Packaging Design course.
The brief was to create the packaging for a free choice product.
I chose a fictitious winery and I invented a hypothetical brand of the product, of which I created a market analysis considering its positioning, its Moodboard…
After that I chose the name of the brand: GRF “Gran Riserve Firenze”.
Then I created the logo and graphics, applying them on my folding box with the image of the key-visual.
For the material of the box I choose carbon fiber because I wanted dissociate the product from the traditional imaginary.
Finally, I pointed out the printing process in the case of production of my packaging.