Gran Riserve Firenze (Student Work)

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Derrick Lin


Designed by Alessandro GRF Bergomi, Italy.
Student @NABA (Nuova Accademia di Belle Arti) in Milan.

This is a school project I’ve done during my Packaging Design course.

The brief was to create the packaging for a free choice product.

I chose a fictitious winery and I invented a hypothetical brand of the product, of which I created a market analysis considering its positioning, its Moodboard…

After that I chose the name of the brand: GRF “Gran Riserve Firenze”.

Then I created the logo and graphics, applying them on my folding box with the image of the key-visual.

For the material of the box I choose carbon fiber because I wanted dissociate the product from the traditional imaginary.

Finally, I pointed out the printing process in the case of production of my packaging.