Heineken Cube (Concept)

Posted on

Derrick Lin


Designed by Petit Romain, France.

Designed to overcome the overly loss of space between the cylinders of beer, heineken Cube optimizes storage all along the chain: from manufacturer to consumer.

It generates a significant fuel economy during transport.

Its minimalist form gives it a strong visual identity and integrates symbolic object as in consumer memory.

A new way of drinking, economic and ecological …

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