Heineken Cube (Concept)

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Designed by Petit Romain, France.

Designed to overcome the overly loss of space between the cylinders of beer, heineken Cube optimizes storage all along the chain: from manufacturer to consumer.

It generates a significant fuel economy during transport.

Its minimalist form gives it a strong visual identity and integrates symbolic object as in consumer memory.

A new way of drinking, economic and ecological …