Stitch-22 (Student Work)

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Designed by Parvaneh Toghiani, United States.

Stitch-22: Solving the Catlady Conundrum

Stitch-22 is a brand geared towards younger women who are interested in needle work, but these women have found it hard to begin such a hobby due to the misguided connotations of the needle arts with 65 year old catladies. The brand aims to provide a clean alternative to this Catch-22 and solve their cat-lady conundrum. I embraced Stitch-22’s hand crafted roots by hand lettering the logo, using substrates with different tactile qualities for the packaging, and hand-stitching the rules in-between the text. The line includes the essentials for both beginner or intermediate crotcheters and cross-stitchers. I am looking forward to expanding the line to include further this winter.