Farfalla (Student Work)

Designed by Matteo Giuseppe Pani, Italy.

Farfalla is a bow tie brand-name, it is specifically aimed at young man between the ages of 20- 30 who pays great attention to appearance, who wants to be original but without being eccentric. I was requested to design a logo “ Farfalla” that mean butterfly in English but it is also refereed to bow ties. In addition I had to design the packaging which had to reflect the shape and the colour of its content. The simple lines of the packaging allow us to use it as a patter which can be repeated over and over again. Because it is a geometric module we can create various compositions as I demonstrate in the photos.