Young, wild and natural – that is the brand character of joveg® – natural pet care. joveg® stand for „just oil and vegetables“. So this beautyconcept for dogs and horeses, contains only natural ingredients and is produced and market in germany as well. Beside the corporate design develpoment, including the companis logo and printing appearance, the project focus lays on the packaging. Being environmentally-friendly, trendy and easy to handle while daily use are the main attributes in this case. The soapboxes attract through theirs simplicity, the materialvalue and it´s refinement. The brandlogo is clearely stamped on the frontside, equaly positioned to the soap it self. The lables, running around the boxes, are going colourwhise with the soaps ingredients. So it is easy for the consumer to decide which articel should be used. Also the big typs of „WOW!“ and „YEHA!“ do their best to separates the dogsproducts from the horsecleanings.