BrandOpus rustles up luxury desserts range for Willie’s Cacao
Willie’s Cacao, the only premium chocolate maker in the UK making chocolate from ‘bean to bar’, has launched a range of three indulgent desserts set to reframe the chilled dessert category. The brand design has been created by long-term agency partner, BrandOpus.
The man behind the brand, Willie Harcourt-Cooze, has travelled the world on a quest for the world’s great and unique cacaos, and accordingly each dessert has its own astonishingly individual taste. These decadent treats take the consumer on a voyage of discovery, much like Willie’s own discovery of the world of cacao, as they experience amazing combinations of flavours, textures and the highest quality cacao.
BrandOpus have created a design that evokes the unique flavour experience of each dessert. Filigree adorns the type, whilst touches of punchy colour differentiate the three products, represent the amazing combinations of flavours and textures, and creating on shelf standout.
Each of the three desserts have been formulated by Willie himself to create a truly indulgent, decadent and sensory experience, and the names of the products: Molten Dreams, Paradise Found, Heaven’s Gates, have been chosen to reflect the journey of flavours and element of discovery and adventure behind the product.
The range of desserts builds on the award winning partnership between BrandOpus and Willie’s Cacao. BrandOpus previously designed the identity and brand architecture across the portfolio. Available now from selected Waitrose supermarkets.