Epura

Designed by Starbrands México, Mexico.
Art Director: Hugo Razo
Designer(s): Regina Ramírez
Creative Director(s): Claudia Vera y Jacob Hanneman
Copywriter: Daniel Garcilazo Davalos
Account VP: Ezequiel Buchbinder
Account Director: Mariana Curiel
Account Executive: Paola De la Garza Zubieta

Epura® new image.

After an important creative process, the bottled water brand epura® launches its new image through a fresher, innovative and modern label redesign. Starbrands, a mexican image & advertising agency, was responsible for the development of this interesting project.

The challenge was to design a label that would stand out from the rest, create a disruption and help out the visual semantic field where other brands are settled. In addition to this, the new image must make the product pop out on shelf, visually impact to the consumers and communicate the idea that when you drink epura®, your body experiences a total wellbeing, making yourself feel good inside and out.