My objective was to create a cohesive packaging solution for a Christmas shop that is currently on the market. I created a new name for the shop, Yuletide Treasures, which signifies that each and everything sold in the shop is a treasure. The concept behind the system is that everything comes already wrapped straight from the store, from the ornament tags, to the boxes and bags. The snowflake die cut sides and silver paper are reminiscent of freshly fallen, glittering snow. Overall, I aimed to express subtle elegance in the packaging so that the pieces would adequately reflect the Christmas Spirit without being overwhelmingly festive in color and design. So, prepare yourself, Christmas is coming early this year.