Amicii Legumelor

Designed by Ampro design, Romania.
Creative Director & Designer: Irinel Ionescu
Senior Designer: Francesca Muresan
Project Management: Ana Poiana
DTP / Prepress: Danubiu Birzu

Frozen vegetables packaging design

“Amicii “ (“Friends”) is a well known local ice cream brand. The brief from the client was to create a brand extension for frozen vegetables also. The big idea was to have as a brand differentiator, the nature, the fact that the vegetables are coming to the customer directly from nature and without being modified. This is translated in design by the sunny natural landscape in background and by the piece of cardboard used to write the product name (similar to the ones used in the traditional market of fresh vegetables).