Our collaboration with Manitoba Harvest began in 2010, as they were looking to expand their portfolio of offerings. Their packaging and branding had remained relatively untouched since their founding in 1998, and was due for a refresh. While sales were stable, their existing system was not differentiated from other competitive products in the category. It was medicinal, uninviting, unappetizing and dated–all things that do not evoke energy, vitality and health which has been Manitoba’s mission since inception. Since it’s launch, brand awareness is up and Manitoba Harvest has seen significant growth as an internationally successful hemp food brand. The versatile branding and packaging we created together has set them up for future expansion as they continue to embark on new hemp food ventures, continually promoting health and wellness.