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Designed by BREAK, Italy.

“Birra Moretti” is one of the most famous Italian labels in the beer market. A strong tradition, a distinctive taste and a deep connection with the sports world are the brand’s most relevant values.

MARKETING OBJECTIVES
How we can celebrating the biggest passion of Italy: beer and football, in view of the main tournament of the year – Euro 2012.

CREATIVE SOLUTION
BREAK solved the challenge by realizing the MORETTI BALL: a limited edition four-liter beer keg shaped as a football. A built-in thermometer and an advanced spilling system ensured an excellent tasting and sharing experience. It’a a real gift to all beer lovers all over the world.